The midpoint of the year is more than a milestone - it’s a wake-up call. As 2025 speeds by, it’s time to assess what’s working, drop what’s not, and set smart, forward-thinking goals to finish strong. If video marketing hasn’t been your top priority yet, now’s your chance to turn that around.
1. Create “Evergreen” Explainers That Work 24/7
Video Idea: Short, polished brand explainers or product demos
Marketing Goal: Improve customer understanding, reduce support tickets, and boost conversions
Your audience has questions. Your video should answer them - instantly, visually, and on demand. A 60–90 second evergreen explainer on your homepage, product page, or YouTube channel can drive results well into 2026.
Tip: Use animation or clean motion graphics to simplify complex topics. Use simple yet professional video to detail step-by-step processes.
2. Launch a Monthly “Behind the Brand” Series
Video Idea: A recurring mini-doc or vlog about your team, customers, or culture
Marketing Goal: Build community and trust through storytelling
Today’s audiences want transparency and connection. By showcasing your team, values, or client success stories, you create human-centered content that deepens brand loyalty.
Goal: Publish at least one “authentic” story-driven video per month from July–December.
3. Repurpose Content for Shorts & Reels
Video Idea: Turn long-form videos, webinars, or podcasts into short-form clips
Marketing Goal: Increase reach, engagement, and discoverability across platforms
Short-form is still dominating TikTok, Instagram Reels, YouTube Shorts, and now even LinkedIn. You don’t have to reinvent the wheel - just reshape it.
Goal: Batch-create 10–15 short videos per month from existing footage.
4. Test Personalized Video for Outreach & Sales
Video Idea: Custom-tailored videos for leads, customers, or partners
Marketing Goal: Improve email open rates, sales responses, or customer retention
Personalized video isn’t just for B2C anymore. B2B brands are using it to stand out in cold emails, nurture leads, and even onboard clients.
Goal: Run a 3-month test campaign using personalized video. Track responses, meetings booked, and deals closed.
5. Launch a Video Ad Campaign Before Q4
Video Idea: Targeted ads on YouTube, Instagram, or TikTok leading into the holidays
Marketing Goal: Drive traffic, build awareness, and warm up leads before the end-of-year rush
The holiday season starts earlier every year. If you plan to run paid video ads in Q4, now is the time to start producing creative that cuts through the noise.
Goal: Develop and test 2–3 ad creatives by September so you're ready to scale when Q4 hits.
Bonus Tip: Don’t Just Make Videos - Measure Them
As you execute these ideas, pair each with a measurable objective. Whether it’s video views, watch time, click-through rate, or sales attribution, having clear KPIs helps prove ROI and justify further investment.
Ready to Finish 2025 Strong?
From ideation and scripting to production and beyond, our team is here to help you turn ideas into impact. If you want your video content to do more than just look good - if you want it to work - let’s talk.
Let’s make the second half of 2025 your most creative and results-driven chapter yet. Contact us today to start planning your next video!
